PURE LUCK TEA BAR
NYC’s ONLY organic, raw kombucha and organic fair-trade tea cafe!
439 Metropolitan Ave.
Williamsburg, Brooklyn 11211
L train to Lorimer or Bedford Station
THIS LOCATION IS NOW CLOSED. Click here for locations.

For thousands of years, drinking tea has been a way for people and communities to come together and to also maintain health.
Tea Bar’s mission is to perpetuate ideas of healthy communities and sustainable, innovative, healthy living techniques for the new century.
THIS LOCATION IS NOW CLOSED. Click here for locations.
ORGANIC, FAIR TRADE TEAS …………………………………………………………………………
BLACK GREEN
Masala Chai Green Tea Mint
Golden Needle Super Green
Lapsang Souchong Houjicha
Jasmine Pearl
Raspberry Green Tea
PU-ERH WHITE
Chocolate Chai Ancient Moonlight
Shu-Puerh Peach Blossom
Pu-erh Ginger Silver Needle Jasmine
Silver Jubilee Pu-Erh
HERBAL OOLONG YELLOW
White Ginseng Detox Wuyi Ancient Bud
Rooibos Chai
Cinnamon Plum
Licorice
DARJEELING
Biodynamic Darjeeling

LOCAL, ORGANIC KOMBUCHA ……………………………………
Peach, Jasmine Pearl, Ginger Pu-erh, Mint Chocolate Cookie, Cinnamon Plum, Golden Needle, Yuzu Lemonade, Honey Bourbon Pu-erh Sarsaparilla, Raspberry, Sour Apple & Hibiscus Oolong Currant …

OTHER OFFERINGS ………………………………………………………………………………………….
- Cocos-Pure, 100% Pure Coconut Juice. No added water, sugar or preservatives.
- Organic Gimme Coffee ( French Press only)
- Awesome backyard


Our complete menu is available for delivery. Email: question@mypureluck.com for more info.
JAPAN SOCIETY BENEFIT






PURE LUCK presents - 1st Annual Charity Art Exhibition Series
3 exhibitions benefiting good causes through art!
Help us celebrate our one year anniversary while raising funds for those in need.
“BEAUTIFUL ISLAND” is an applause for Japan, one hand helping out and one hand celebrating the beauty, of it’s people and culture. Japan is a special place held dear to so many.
Exhibiting artworks by Takashi Kamei, Beau Rhee & Brett Casper
Benefiting: Japan Society Earthquake Relief Fund
May 5th - May 25th, 2011
440 Broadway 2nd Floor
SOHO NYC
OPENING RECEPTION - May 5th, 6:30 - 10pm
Sponsored by OMG Jeans & Brooklyn Brewery
Japanese fashion photographer Takashi Kamei has been published in titles such as i-D, Dazed and Confused (UK, Japan), Vogue Nippon, Numero Tokyo, Harper`s Bazaar Japan, Vanity Fair (Germany) Commons&sense, Milk, GQ Japan, Marie Claire Japan, Nylon Japan, Tokion, high fashion, Pen and many more.
Drawing from her passion for dance, Beau Rhee creates a unique oeuvre that explores choreography in context of gesture and architecture. She received her B.A. Dance & B.A. Art History from Columbia University (cum laude).
Her previous formal training includes: Bill T Jones Dance Company, New York City Ballet and Boston Ballet. She has shown artwork and performed at The New Museum, X-Initiative, Exit Art, P.S.1/MoMA, Musée d’Art et d’Histoire and Musée Ariana.
Brett Casper’s images develop the concept “compulsive beauty” in contemporary context, fusing both the surreal and real, perceived and experienced into images that powerfully render the potentiality of the situation.
Curated by Brett Casper
The 1st Annual Charity Art Exhibitions Series will consist of 3 exhibitions produced and directed by PURE LUCK. Two in NYC in May at 440 Broadway in SOHO and one in June in San Fransico. Each serving to help raise funds for these charities:
- The Japan Society Earthquake Relief Fund
- Veterans of Foreign Wars (VFW)
- Task Brasil
- Sloan Kettering Memorial Cancer Center
Exhibitions benefiting good causes through art!
Help us celebrate our one year anniversary while raising funds for those in need.
Help PURE LUCK give back to Japan for all the awesome things it has given to the world. Come celebrate and honor everything Japan. PURE LUCK will be giving away prizes and auctioning off paintings, photographs and video. All a memorabila preserving a moment in history while contributing to The Japan Society Earthquake Relief Fund.
Remember to bring your check book because pure luck doesn’t work on credit.
Curated by Brett Casper
The 1st Annual Charity Art Exhibitions Series will consist of 3 exhibitions produced and directed by PURE LUCK. Two in NYC in May and one in June in San Fransico. Each serving to help raise funds for these charities:
- The Japan Society Earthquake Relief Fund
- Veterans of Foreign Wars (VFW)
- Task Brasil
- Sloan Kettering Memorial Cancer Center
ALL ATTENDEES TO PURE LUCK’S - 1ST ANNUAL CHARITY EXHIBITION SERIES WILL RECEIVE A 15% DISCOUNT CARD GOOD AT OMG JEANS NYC LOCATIONS.
Enter PROMO CODE “PURE LUCK” AT THE OMG JEANS ONLINE STORE TO RECEIVE A 10% DISCOUNT.
OMG, The Jeans Store is a New York based retail store specializing in jeans and casual wear for men, women and children. We carry a large selection of brands including Levi’s, Calvin Klein, Puma and more. Join our membership club to win prizes, discounts and a 3 night stay in a NYC hotel. Click the link below to learn more.
www.omgjeans.com
Visit us on facebook for everything OMG.
http://www.facebook.com/home.php#!/OMGjeans
ALL ATTENDEES TO PURE LUCK’S - 1ST ANNUAL CHARITY EXHIBITION SERIES WILL RECEIVE A 15% OFF COUPON AT GOOD AT OMG JEANS LOCATIONS THROUGHOUT NYC.
ADDITIONALLY, BY ENTERING PROMO CODE “PURE LUCK” AT THE OMG JEANS ONLINE STORE YOU WILL RECEIVE A 10% DISCOUNT.
Make an online contribution to support PURE LUCK.
PURE LUCK is a sponsored project of Fractured Atlas, a non-profit arts service organization. Contributions for the purposes of PURE LUCK must be made payable to Fractured Atlas and are tax-deductible to the extent permitted by law. Additionally, Fractured Atlas will receive grants for the purposes of PURE LUCK, provide oversight to ensure that grant funds are used in accordance with grant agreements, and provide reports as required by the grantor.
GREEN SPACES
Green SpAces creates stronger, healthier, environmentally responsible, self sustaining, homes and communities. By improving air quality, reducing water run off, creating energy, neutralizing our carbon imprint and growing food naturally in a sustainable low impact manner.
PURE LUCK wants to build an alternative energy rooftop CSA greenhouse in Brooklyn. Our first location has been approved and sits just 7 blocks away from the Brooklyn Museum!
What is a community rooftop, alternative energy greenhouse? Basically, it is a greenhouse on a roof that acts as a farm share feeding around 200 - 250 people. There are no petroleum based fertilizers and no trucking the produce from out of town, or any gasoline or oil usage at all. The system uses as little as 1/20th the water as conventional farming and a solid portion of that will be collected from rain water. Independent, self sustaining, closed system growing and harvesting organic produce, this is the future of urban farming.
Green SpAces is a CSA (community supported agriculture) of sorts where members could pick their produce directly from the vine. But more than just a greenhouse this is a completely modular, organic, hydroponic clubhouse showroom that incorporates modern architecture and the idea of a “biosphere” with the possibilities of home application. Members would have access to not only everything from lemon trees, tomatoes, cucumbers, lettuces, kale and herbs to mushrooms, flowers and a variety of other plants. The space will also have a cafe, lounge, kitchen, dinning area, compost facilities for production of biogas, solar panels and a biogas scrubber (for biogas vehicles).
Project leader, PURE LUCK Make a contribution online to support this project.

THE OPPORTUNITY
By the year 2050, nearly 80% of the earth’s population will reside in urban centers. Applying the most conservative estimates to current demographic trends, the human population will increase by about 3 billion people during the interim. An estimated 109 hectares of new land (about 20% more land than is represented by the country of Brazil) will be needed to grow enough food to feed them, if traditional farming practices continue as they are practiced today.
At present, throughout the world, over 80% of the land that is suitable for raising crops is in use (sources: FAO and NASA). Historically, some 15% of that has been laid waste by poor management practices. Combine these facts with a fragile eco-system, increasingly extreme weather pattens, politics and rising oil prices and it forces us to rethink the future of food and energy production. PURE LUCK see’s an opportunity to change the fundamental infrastructures of society while improving the quality of life at the same time. We will streamline infrastructures and create new economies within larger population densities.
“Urban agriculture is a growth industry,” says Dickson Despommier, a Columbia University microbiology professor and author of The Vertical Farm. His book touts a vision for commercial-scale agriculture in high-tech greenhouses as high as 30 stories tall, with the footprint of an entire city block.
Today, it takes a landmass almost as big as Ohio to feed the population of NYC. On average between one and two billion dollars of produce is trucked into NYC each year. Vertically integrated carbon neutral urban farming is the future of food production.
You can help this to happen simply by making a charitable contribution to this project and becoming a member of PURE LUCK.
Make an online contribution to support this project.
PURE LUCK is a sponsored project of Fractured Atlas, a non-profit arts service organization. Contributions for the purposes of PURE LUCK must be made payable to Fractured Atlas and are tax-deductible to the extent permitted by law. Additionally, Fractured Atlas will receive grants for the purposes of PURE LUCK, provide oversight to ensure that grant funds are used in accordance with grant agreements, and provide reports as required by the grantor.
PURE WHITE
PURE LUCK awarded Beau Rhee a performance space. The piece was held in May 2010 and the realized art exhibited in July, 2010 at PURE LUCK located at 2 Great Jones Street in Noho, NYC. She understands the influence art can wield over society and she chooses to use it as a medium to stimulate productive dialogue. Bravo!








PURE LUCK
presents
Pure White
by Beau Rhee
THE ARTWORK
Pure White is an installation scripted within a conceptual ballet and was conceived by Beau Rhee over the course of three years time. This large-scale piece combines thirty minutes of choreography, snow machines, polyurethane snow, a cigarette and a ballet barre with a classically trained dancer in a dress of silk and feathers. The artwork cycles and re-cycles through its own time and material.
With potentially political undertones, this thoughtfully scripted piece questions the boundaries of purity and excess within the human cycle. The balletic movements explore the tension between classical beauty and the mechanistic all the while subtly reflecting on the current status quo. Finally, the installation re-enforces these main ideas with its rhythmic sounds and actual mechanism, which demands constant refilling upon depletion of petrolium snow product. The snow falls into a sculptural polyurethane pile that remains a constantly shifting geography of the dancers’ movement. The installation creates a living mechanical environment within itself.
THE PERFORMANCE
White snow gently floats to the ground over a wooden ballet barre. The peaceful sound of it falling combines with echoes of the dancer’s sweeping feet reverberated from a past performance. At regular intervals, a dancer emerges, smoking her cigarette and stretching in the steady snowfall. This ballerina is costumed, powdered, masked and feathered white. She unfurls her body, rehearses, repeats and develops her movements. The viewer shares with her the process of entropy and expenditure. They feel the exhaustion with what is past and are ready to move on to what is new. The performance ends, only to resume again in persistence.
BEAU RHEE
The artist believes that true beauty has the power for criticality and to stimulate transformation. This is achieved in part through the emotional state pure beauty evokes when experienced. A theatrical inspiration injection into the stream of consciousness, this piece is certainly in part a reaction to the catastrophes of our society. Feeding the machine with more of the same is no longer acceptable.
Beau Rhee received her B.A. Dance & B.A. Art History from Columbia University (cum laude). She has shown artwork and performed at The New Museum, X-Initiative, Exit Art, P.S.1/MoMA. Most recently Beau had been interviewed by Art International Radio (AIR), a new internet radio station & cultural archive directed by the founder of P.S.1. There she has been invited to rehearse and create new works.
Her previous formal dance training includes: Bill T Jones Dance Company, New York City Ballet, Boston Ballet, and A-Soon Dance Company in Seoul Korea.
To purchase artwork or for exhibition inquires please contact:
Question@mypureluck.com
or call
646*821*3166
Location
Bath House Studios
540 East 11th Street
NY, NY 10009
Dates & Times
May 13 and 14, 2010
Doors open 8pm
Pure Luck launches with Pure White on Thursday, May 13th at 8pm. The performance is approximately twenty-five minutes, and will run two or three times throughout the course of two hours.
VIP CHAMPAGNE SERVICE at Pure White will have a balcony view of the stage, private red velvet curtain seating and catering by Epistrophy in Nolita. All Pure White attendees will be entered to win gifts from our sponsors.
Pure White / Beau Rhee are sponsored by FreshFresh Soho- All Natural Skin Care and Spa an LVMH brand.
http://www.fresh.com
Epistrophy Cafe (Nolita location)
http://www.epistrophycafe.com
Tim’s Snowmaker
http://www.snowmaker.net
Edward III Premium NY Absinthe
http://www.edwardthethird.com




PURE LUCK FOUNDATION
PURE LUCK is modeled after the House of Medici which began it’s artistic patronage under Cosimo de’ Medici in the late 14th century Italy. The dynasty continued for 3 centuries as one of the most prosperous and most respected institutions in Europe. PURE LUCK holds the same philanthropic policy as the House of Medici and advocates artistic expression as a means of innovation, unity and community. Moreover, as a means of creating historical value, while advancing society. PURE LUCK’s support is broad and covers an array of disciplines from traditional artistic mediums and culinary ideas, alternative energy sciences, to Earth cohesion systems and the hybridization that is art, architecture, technology and design today.
PURE LUCK’s inspiration began as a nickname for a woman who is overflowing with the joy of life, love and learning. Attracting countless admirers and acts of generosity this woman was a classicist and trained in the classical Arts. She is the embodiment of ‘pure luck’ and sits atop our crest.
Projects will vary greatly from traditional to non-traditional applications in food, architecture, design and technology. We aim to curate visionaries and tomorrows leaders today. We distribute PURE LUCK in the form of pointed, positive, substantial projects that pay inspiration, innovation and prosperity forward for future generations.
Our mission is to fund projects with exceptional historical value on scale and in formats that are bold and outstandingly conceptualized. These large, pointed projects will combine architecture, green technology and city planning elements tied into a conceptual package that are nascent homes, energy and food systems, buildings, cities, suburban developments and entirely new organic communities.
Our members take part in a cause that aims at a better quality of life for everyone. PURE LUCK curates innovation through creative innovation at a societal level.
Should you choose to support PURE LUCK you will be at the forefront of new ideas in societal infrastructures, the generation of new creative methods and literally seeding grassroots change at a communal level.
Support PURE LUCK by making a charitable contribution today! Thank you!
- $50 - $9,500 Contributing Member Charitable Contribution -
* Members name will be listed on the PURE LUCK web site Members page and linked to a site of your choice.
- $10,000+ Honorary Board Member Charitable Contribution -
* Members name will be listed on the PURE LUCK web site Board Members page, recognized in our blog, newsletter and linked to a site of your choice.
Email question@mypureluck.com with any questions or for more information.
Make an online contribution to support PURE LUCK.
PURE LUCK is a sponsored project of Fractured Atlas, a non-profit arts service organization. Contributions for the purposes of PURE LUCK must be made payable to Fractured Atlas and are tax-deductible to the extent permitted by law. Additionally, Fractured Atlas will receive grants for the purposes of PURE LUCK, provide oversight to ensure that grant funds are used in accordance with grant agreements, and provide reports as required by the grantor.
GRITTY, PRETTY, READY, STEADY
PURE LUCK
Contemporary Art
2 Great Jones Street
NY, NY 10009
For Immediate Release June 2010
GRITTY, PRETTY, READY, STEADY
An Exhibition of Installation, Drawing and Photography
by Beau Rhee
July 3 - 14, 2010
Tuesday - Saturday 11-6pm
Sunday and Monday by appointment


PURE LUCK
Contemporary Art
2 Great Jones Street
NY, NY 10009
As the Art season winds down with the Summer, PURE LUCK brings a motto to carry with you during your travels. GRITTY, PRETTY, READY, STEADY is a collection of recent works by Beau Rhee. This special exhibition will be on view for a short period of time at PURE LUCK in our new location at 2 Great Jones Street.
Ms. Rhee’s motto consistently runs through her artworks. Her performance pieces are powerfully beautiful, art historically informed and technically equipped masterpieces. Her concept of the New Baroque, which is a development of the idea of “the fold” (Deleuze), purity and the infinite/excess, runs mysteriously through her most recent performance works. Ms. Rhee conveys gestures through repetition and accumulation, thus creating a static art object that modulates through time.
While ideas of rhythm, beauty and mystery hide in gritty textures on paper and behind curtains, there runs a deeper meaning to all this. Cultural staticity has amassed into a charge, building and building. Eventually the charge archs or pops and releases all of its potential energy. Beau Rhee’s works are just that. A positive charge that eliminates the excess and fires your neurons into a new mindset.
BEAU RHEE
The artist believes that true beauty has the power for criticality and to stimulate transformation. This is achieved in part through the emotional state pure beauty evokes when experienced. A theatrical inspiration injection into the stream of consciousness, this piece is certainly in part a reaction to the perceived catastrophes of our society. Feeding the machine with more of the same is no longer acceptable.
Beau Rhee lives and works in New York City. Drawing from her passion for performance, dance and visual art she creates a unique oeuvre that explores human movement, gesture, the intangible and the surreal. She received her B.A. Dance & B.A. Art History from Columbia University (cum laude). In 2008 she had the honor of training with the Bill T Jones Dance Company by invitation.
Her previous formal training includes: New York City Ballet, Boston Ballet, and A-Soon Dance Company in Seoul Korea. She has shown artwork and performed at The New Museum, X-Initiative, Exit Art, P.S.1/MoMA. Most recently Beau had been interviewed by Art International Radio (AIR), a new internet radio station & cultural archive directed by the founder of P.S.1. There she has been invited to rehearse and create new works.

























