PURE LUCK is modeled after the House of Medici which began it’s artistic patronage under Cosimo de’ Medici in the late 14th century Italy. The dynasty continued for 3 centuries as one of the most prosperous and most respected institutions in Europe. PURE LUCK holds the same philanthropic policy as the House of Medici and advocates artistic expression as a means of innovation, unity and community. Moreover, as a means of creating historical value, while advancing society. PURE LUCK’s support is broad and covers an array of disciplines from traditional artistic mediums and culinary ideas, alternative energy sciences, to Earth cohesion systems and the hybridization that is art, architecture, technology and design today.
PURE LUCK’s inspiration began as a nickname for a woman who is overflowing with the joy of life, love and learning. Attracting countless admirers and acts of generosity this woman was a classicist and trained in the classical Arts. She is the embodiment of ‘pure luck’ and sits atop our crest.
Projects will vary greatly from traditional to non-traditional applications in food, architecture, design and technology. We aim to curate visionaries and tomorrows leaders today. We distribute PURE LUCK in the form of pointed, positive, substantial projects that pay inspiration, innovation and prosperity forward for future generations.
Our mission is to fund projects with exceptional historical value on scale and in formats that are bold and outstandingly conceptualized. These large, pointed projects will combine architecture, green technology and city planning elements tied into a conceptual package that are nascent homes, energy and food systems, buildings, cities, suburban developments and entirely new organic communities.
Our members take part in a cause that aims at a better quality of life for everyone. PURE LUCK curates innovation through creative application at a societal level.