JAPAN SOCIETY BENEFIT

PURE LUCK at 440 Broadway
Tuesday - Sunday noon - 6 pm or by appointment
Takashi Kamei, Brett Casper, Beau Rhee 

Exhibition runs May 5th -25th, 2011


PURE LUCK presents - 1st Annual Charity Art Exhibition Series

3 exhibitions benefiting good causes through art!
Help us celebrate our one year anniversary while raising funds for those in need.

BEAUTIFUL ISLAND

“BEAUTIFUL ISLAND” is an applause for Japan, one hand helping out and one hand celebrating the beauty, of it’s people and culture. Japan is a special place held dear to so many.

Exhibiting artworks by Takashi Kamei, Beau Rhee & Brett Casper

Benefiting: Japan Society Earthquake Relief Fund

May 5th - May 25th, 2011
440 Broadway 2nd Floor
SOHO NYC

OPENING RECEPTION - May 5th, 6:30 - 10pm
Sponsored by OMG Jeans & Brooklyn Brewery

TAKASHI KAMEI

Japanese fashion photographer Takashi Kamei has been published in titles such as i-D, Dazed and Confused (UK, Japan), Vogue Nippon, Numero Tokyo, Harper`s Bazaar Japan, Vanity Fair (Germany) Commons&sense, Milk, GQ Japan, Marie Claire Japan, Nylon Japan, Tokion, high fashion, Pen and many more.

BEAU RHEE

Drawing from her passion for dance, Beau Rhee creates a unique oeuvre that explores choreography in context of gesture and architecture. She received her B.A. Dance & B.A. Art History from Columbia University (cum laude).

Her previous formal training includes: Bill T Jones Dance Company, New York City Ballet and Boston Ballet. She has shown artwork and performed at The New Museum, X-Initiative, Exit Art, P.S.1/MoMA, Musée d’Art et d’Histoire and Musée Ariana.

BRETT CASPER

Brett Casper’s images develop the concept “compulsive beauty” in contemporary context, fusing both the surreal and real, perceived and experienced into images that powerfully render the potentiality of the situation. 

Curated by Brett Casper
The 1st Annual Charity Art Exhibitions Series will consist of 3 exhibitions produced and directed by PURE LUCK. Two in NYC in May at 440 Broadway in SOHO and one in June in San Fransico. Each serving to help raise funds for these charities:

- The Japan Society Earthquake Relief Fund
- Veterans of Foreign Wars (VFW)
- Task Brasil
- Sloan Kettering Memorial Cancer Center

Exhibitions benefiting good causes through art!
Help us celebrate our one year anniversary while raising funds for those in need.

Help PURE LUCK give back to Japan for all the  awesome things it has given to the world. Come celebrate and honor everything Japan. PURE LUCK will be giving away prizes and auctioning off paintings, photographs and video. All a memorabila preserving a moment in history while contributing to The Japan Society Earthquake Relief Fund.

Remember to bring your check book because pure luck doesn’t work on credit.

Curated by Brett Casper
The 1st Annual Charity Art Exhibitions Series will consist of 3 exhibitions produced and directed by PURE LUCK. Two in NYC in May and one in June in San Fransico. Each serving to help raise funds for these charities:

- The Japan Society Earthquake Relief Fund
- Veterans of Foreign Wars (VFW)
- Task Brasil
- Sloan Kettering Memorial Cancer Center

ALL ATTENDEES TO PURE LUCK’S - 1ST ANNUAL CHARITY EXHIBITION SERIES WILL RECEIVE A 15% DISCOUNT CARD GOOD AT OMG JEANS NYC LOCATIONS.

Enter PROMO CODE “PURE LUCK” AT THE OMG JEANS ONLINE STORE TO RECEIVE A 10% DISCOUNT.

OMG, The Jeans Store is a New York based retail store specializing in jeans and casual wear for men, women and children. We carry a large selection of brands including Levi’s, Calvin Klein, Puma and more. Join our membership club to win prizes, discounts  and a 3 night stay in a NYC hotel. Click the link below to learn more.
www.omgjeans.com
Visit us on facebook for everything OMG.
http://www.facebook.com/home.php#!/OMGjeans

ALL ATTENDEES TO PURE LUCK’S - 1ST ANNUAL CHARITY EXHIBITION SERIES WILL RECEIVE A 15% OFF COUPON AT GOOD AT OMG JEANS LOCATIONS THROUGHOUT NYC.

ADDITIONALLY, BY ENTERING PROMO CODE “PURE LUCK” AT THE OMG JEANS ONLINE STORE YOU WILL RECEIVE A 10% DISCOUNT.

Like PURE LUCK ON facebook

Make an online contribution to support PURE LUCK.

PURE LUCK is a sponsored project of Fractured Atlas, a non-profit arts service organization. Contributions for the purposes of PURE LUCK must be made payable to Fractured Atlas and are tax-deductible to the extent permitted by law. Additionally, Fractured Atlas will receive grants for the purposes of PURE LUCK, provide oversight to ensure that grant funds are used in accordance with grant agreements, and provide reports as required by the grantor.

GRITTY, PRETTY, READY, STEADY

PURE LUCK
Contemporary Art
2 Great Jones Street
NY, NY 10009
For Immediate Release June 2010

GRITTY, PRETTY, READY, STEADY

An Exhibition of Installation, Drawing and Photography

by Beau Rhee

July 3 - 14, 2010

Tuesday - Saturday 11-6pm

Sunday and Monday by appointment

PURE LUCK
Contemporary Art
2 Great Jones Street
NY, NY 10009

As the Art season winds down with the Summer, PURE LUCK brings a motto to carry with you during your travels. GRITTY, PRETTY, READY, STEADY is a collection of recent works by Beau Rhee. This special exhibition will be on view for a short period of time at PURE LUCK in our new location at 2 Great Jones Street.

Ms. Rhee’s motto consistently runs through her artworks. Her performance pieces are powerfully beautiful, art historically informed and technically equipped masterpieces. Her concept of the New Baroque, which is a development of the idea of “the fold” (Deleuze), purity and the infinite/excess, runs mysteriously through her most recent performance works. Ms. Rhee conveys gestures through repetition and accumulation, thus creating a static art object that modulates through time.
 
While ideas of rhythm, beauty and mystery hide in gritty textures on paper and behind curtains, there runs a deeper meaning to all this. Cultural staticity has amassed into a charge, building and building. Eventually the charge archs or pops and releases all of its potential energy.  Beau Rhee’s works are just that. A positive charge that eliminates the excess and fires your neurons into a new mindset.

BEAU RHEE
The artist believes that true beauty has the power for criticality and to stimulate transformation. This is achieved in part through the emotional state pure beauty evokes when experienced. A theatrical inspiration injection into the stream of consciousness, this piece is certainly in part a reaction to the perceived catastrophes of our society. Feeding the machine with more of the same is no longer acceptable.

Beau Rhee lives and works in New York City. Drawing from her passion for performance, dance and visual art she creates a unique oeuvre that explores human movement, gesture, the intangible and the surreal. She received her B.A. Dance & B.A. Art History from Columbia University (cum laude). In 2008 she had the honor of training with the Bill T Jones Dance Company by invitation.

Her previous formal training includes: New York City Ballet, Boston Ballet, and A-Soon Dance Company in Seoul Korea. She has shown artwork and performed at The New Museum, X-Initiative, Exit Art, P.S.1/MoMA. Most recently Beau had been interviewed by Art International Radio (AIR), a new internet radio station & cultural archive directed by the founder of P.S.1. There she has been invited to rehearse and create new works.

LIBRARY

The library serves as a collective of knowledge, seeds and inspiration for now and well into the future.

Knowledge is continually information in flux through our usage of the Internet and digital dissemination. The PURE LUCK library is a firm commitment to the valuable media of the book. How do books play a unique role in telling and showing the history of art, architecture, design and the performing arts? This library is a specially curated collection that provides intellectual minds with research resources that are visually stimulating, rich with historical content, and that elicit examples throughout history where creative minds help to change the fabric of society.

All members may request books for purchase. - Project leader, Beau Rhee

Make an online contribution to support this project.

PURE LUCK is a sponsored project of Fractured Atlas, a non-profit arts service organization. Contributions for the purposes of PURE LUCK must be made payable to Fractured Atlas and are tax-deductible to the extent permitted by law. Additionally, Fractured Atlas will receive grants for the purposes of PURE LUCK, provide oversight to ensure that grant funds are used in accordance with grant agreements, and provide reports as required by the grantor.

New art work by Beau Rhee - Available through PURE LUCK
Blood/Sweat/Tears, 2011  Eau de Parfum androgyne 
notes de tête - thé, bergamot notes de coeur - tabac, épice, figue notes de base - bois, santal
100ml eau de parfum  blue medicinal bottle  100% bronze cap wood & satin case, hand-sewn livret
Blood/Sweat/Tears is a startlingly unique scent, which was  created & produced in Grasse, France. The fragrance is a rich  textural mixture of notes that emerges deep from our daily lives in our  subconscious, such as notes like tea, tabacco, and sandalwood, and  surprising brighter hints of spice and jasmine. Lying mysteriously  in-between the feminine & masculine, the fragrance harnesses both  energies, resulting in an exquisite & captivating formula.
eau de parfum fabriqué en Grasse, France  all art production in NYC
…
Le privé est politique The private is political  collection 2011/2012
Tights for free movement and strong thinking Edition of 1000 per design 


photos:Brett Casper

New art work by Beau Rhee - Available through PURE LUCK

Blood/Sweat/Tears, 2011 
Eau de Parfum androgyne

notes de tête - thé, bergamot
notes de coeur - tabac, épice, figue
notes de base - bois, santal

100ml eau de parfum
blue medicinal bottle
100% bronze cap
wood & satin case, hand-sewn livret

Blood/Sweat/Tears is a startlingly unique scent, which was created & produced in Grasse, France. The fragrance is a rich textural mixture of notes that emerges deep from our daily lives in our subconscious, such as notes like tea, tabacco, and sandalwood, and surprising brighter hints of spice and jasmine. Lying mysteriously in-between the feminine & masculine, the fragrance harnesses both energies, resulting in an exquisite & captivating formula.

eau de parfum fabriqué en Grasse, France
all art production in NYC

Le privé est politique
The private is political

collection 2011/2012

Tights for free movement and strong thinking
Edition of 1000 per design

photos:Brett Casper

JAPAN SOCIETY BENEFIT

PURE LUCK at 440 Broadway
Tuesday - Sunday noon - 6 pm or by appointment
Takashi Kamei, Brett Casper, Beau Rhee 

Exhibition runs May 5th -25th, 2011


PURE LUCK presents - 1st Annual Charity Art Exhibition Series

3 exhibitions benefiting good causes through art!
Help us celebrate our one year anniversary while raising funds for those in need.

BEAUTIFUL ISLAND

“BEAUTIFUL ISLAND” is an applause for Japan, one hand helping out and one hand celebrating the beauty, of it’s people and culture. Japan is a special place held dear to so many.

Exhibiting artworks by Takashi Kamei, Beau Rhee & Brett Casper

Benefiting: Japan Society Earthquake Relief Fund

May 5th - May 25th, 2011
440 Broadway 2nd Floor
SOHO NYC

OPENING RECEPTION - May 5th, 6:30 - 10pm
Sponsored by OMG Jeans & Brooklyn Brewery

TAKASHI KAMEI

Japanese fashion photographer Takashi Kamei has been published in titles such as i-D, Dazed and Confused (UK, Japan), Vogue Nippon, Numero Tokyo, Harper`s Bazaar Japan, Vanity Fair (Germany) Commons&sense, Milk, GQ Japan, Marie Claire Japan, Nylon Japan, Tokion, high fashion, Pen and many more.

BEAU RHEE

Drawing from her passion for dance, Beau Rhee creates a unique oeuvre that explores choreography in context of gesture and architecture. She received her B.A. Dance & B.A. Art History from Columbia University (cum laude).

Her previous formal training includes: Bill T Jones Dance Company, New York City Ballet and Boston Ballet. She has shown artwork and performed at The New Museum, X-Initiative, Exit Art, P.S.1/MoMA, Musée d’Art et d’Histoire and Musée Ariana.

BRETT CASPER

Brett Casper’s images develop the concept “compulsive beauty” in contemporary context, fusing both the surreal and real, perceived and experienced into images that powerfully render the potentiality of the situation. 

Curated by Brett Casper
The 1st Annual Charity Art Exhibitions Series will consist of 3 exhibitions produced and directed by PURE LUCK. Two in NYC in May at 440 Broadway in SOHO and one in June in San Fransico. Each serving to help raise funds for these charities:

- The Japan Society Earthquake Relief Fund
- Veterans of Foreign Wars (VFW)
- Task Brasil
- Sloan Kettering Memorial Cancer Center

Exhibitions benefiting good causes through art!
Help us celebrate our one year anniversary while raising funds for those in need.

Help PURE LUCK give back to Japan for all the  awesome things it has given to the world. Come celebrate and honor everything Japan. PURE LUCK will be giving away prizes and auctioning off paintings, photographs and video. All a memorabila preserving a moment in history while contributing to The Japan Society Earthquake Relief Fund.

Remember to bring your check book because pure luck doesn’t work on credit.

Curated by Brett Casper
The 1st Annual Charity Art Exhibitions Series will consist of 3 exhibitions produced and directed by PURE LUCK. Two in NYC in May and one in June in San Fransico. Each serving to help raise funds for these charities:

- The Japan Society Earthquake Relief Fund
- Veterans of Foreign Wars (VFW)
- Task Brasil
- Sloan Kettering Memorial Cancer Center

ALL ATTENDEES TO PURE LUCK’S - 1ST ANNUAL CHARITY EXHIBITION SERIES WILL RECEIVE A 15% DISCOUNT CARD GOOD AT OMG JEANS NYC LOCATIONS.

Enter PROMO CODE “PURE LUCK” AT THE OMG JEANS ONLINE STORE TO RECEIVE A 10% DISCOUNT.

OMG, The Jeans Store is a New York based retail store specializing in jeans and casual wear for men, women and children. We carry a large selection of brands including Levi’s, Calvin Klein, Puma and more. Join our membership club to win prizes, discounts  and a 3 night stay in a NYC hotel. Click the link below to learn more.
www.omgjeans.com
Visit us on facebook for everything OMG.
http://www.facebook.com/home.php#!/OMGjeans

ALL ATTENDEES TO PURE LUCK’S - 1ST ANNUAL CHARITY EXHIBITION SERIES WILL RECEIVE A 15% OFF COUPON AT GOOD AT OMG JEANS LOCATIONS THROUGHOUT NYC.

ADDITIONALLY, BY ENTERING PROMO CODE “PURE LUCK” AT THE OMG JEANS ONLINE STORE YOU WILL RECEIVE A 10% DISCOUNT.

Like PURE LUCK ON facebook

Make an online contribution to support PURE LUCK.

PURE LUCK is a sponsored project of Fractured Atlas, a non-profit arts service organization. Contributions for the purposes of PURE LUCK must be made payable to Fractured Atlas and are tax-deductible to the extent permitted by law. Additionally, Fractured Atlas will receive grants for the purposes of PURE LUCK, provide oversight to ensure that grant funds are used in accordance with grant agreements, and provide reports as required by the grantor.

GRITTY, PRETTY, READY, STEADY

PURE LUCK
Contemporary Art
2 Great Jones Street
NY, NY 10009
For Immediate Release June 2010

GRITTY, PRETTY, READY, STEADY

An Exhibition of Installation, Drawing and Photography

by Beau Rhee

July 3 - 14, 2010

Tuesday - Saturday 11-6pm

Sunday and Monday by appointment

PURE LUCK
Contemporary Art
2 Great Jones Street
NY, NY 10009

As the Art season winds down with the Summer, PURE LUCK brings a motto to carry with you during your travels. GRITTY, PRETTY, READY, STEADY is a collection of recent works by Beau Rhee. This special exhibition will be on view for a short period of time at PURE LUCK in our new location at 2 Great Jones Street.

Ms. Rhee’s motto consistently runs through her artworks. Her performance pieces are powerfully beautiful, art historically informed and technically equipped masterpieces. Her concept of the New Baroque, which is a development of the idea of “the fold” (Deleuze), purity and the infinite/excess, runs mysteriously through her most recent performance works. Ms. Rhee conveys gestures through repetition and accumulation, thus creating a static art object that modulates through time.
 
While ideas of rhythm, beauty and mystery hide in gritty textures on paper and behind curtains, there runs a deeper meaning to all this. Cultural staticity has amassed into a charge, building and building. Eventually the charge archs or pops and releases all of its potential energy.  Beau Rhee’s works are just that. A positive charge that eliminates the excess and fires your neurons into a new mindset.

BEAU RHEE
The artist believes that true beauty has the power for criticality and to stimulate transformation. This is achieved in part through the emotional state pure beauty evokes when experienced. A theatrical inspiration injection into the stream of consciousness, this piece is certainly in part a reaction to the perceived catastrophes of our society. Feeding the machine with more of the same is no longer acceptable.

Beau Rhee lives and works in New York City. Drawing from her passion for performance, dance and visual art she creates a unique oeuvre that explores human movement, gesture, the intangible and the surreal. She received her B.A. Dance & B.A. Art History from Columbia University (cum laude). In 2008 she had the honor of training with the Bill T Jones Dance Company by invitation.

Her previous formal training includes: New York City Ballet, Boston Ballet, and A-Soon Dance Company in Seoul Korea. She has shown artwork and performed at The New Museum, X-Initiative, Exit Art, P.S.1/MoMA. Most recently Beau had been interviewed by Art International Radio (AIR), a new internet radio station & cultural archive directed by the founder of P.S.1. There she has been invited to rehearse and create new works.

LIBRARY

The library serves as a collective of knowledge, seeds and inspiration for now and well into the future.

Knowledge is continually information in flux through our usage of the Internet and digital dissemination. The PURE LUCK library is a firm commitment to the valuable media of the book. How do books play a unique role in telling and showing the history of art, architecture, design and the performing arts? This library is a specially curated collection that provides intellectual minds with research resources that are visually stimulating, rich with historical content, and that elicit examples throughout history where creative minds help to change the fabric of society.

All members may request books for purchase. - Project leader, Beau Rhee

Make an online contribution to support this project.

PURE LUCK is a sponsored project of Fractured Atlas, a non-profit arts service organization. Contributions for the purposes of PURE LUCK must be made payable to Fractured Atlas and are tax-deductible to the extent permitted by law. Additionally, Fractured Atlas will receive grants for the purposes of PURE LUCK, provide oversight to ensure that grant funds are used in accordance with grant agreements, and provide reports as required by the grantor.

New art work by Beau Rhee - Available through PURE LUCK
Blood/Sweat/Tears, 2011  Eau de Parfum androgyne 
notes de tête - thé, bergamot notes de coeur - tabac, épice, figue notes de base - bois, santal
100ml eau de parfum  blue medicinal bottle  100% bronze cap wood & satin case, hand-sewn livret
Blood/Sweat/Tears is a startlingly unique scent, which was  created & produced in Grasse, France. The fragrance is a rich  textural mixture of notes that emerges deep from our daily lives in our  subconscious, such as notes like tea, tabacco, and sandalwood, and  surprising brighter hints of spice and jasmine. Lying mysteriously  in-between the feminine & masculine, the fragrance harnesses both  energies, resulting in an exquisite & captivating formula.
eau de parfum fabriqué en Grasse, France  all art production in NYC
…
Le privé est politique The private is political  collection 2011/2012
Tights for free movement and strong thinking Edition of 1000 per design 


photos:Brett Casper

New art work by Beau Rhee - Available through PURE LUCK

Blood/Sweat/Tears, 2011 
Eau de Parfum androgyne

notes de tête - thé, bergamot
notes de coeur - tabac, épice, figue
notes de base - bois, santal

100ml eau de parfum
blue medicinal bottle
100% bronze cap
wood & satin case, hand-sewn livret

Blood/Sweat/Tears is a startlingly unique scent, which was created & produced in Grasse, France. The fragrance is a rich textural mixture of notes that emerges deep from our daily lives in our subconscious, such as notes like tea, tabacco, and sandalwood, and surprising brighter hints of spice and jasmine. Lying mysteriously in-between the feminine & masculine, the fragrance harnesses both energies, resulting in an exquisite & captivating formula.

eau de parfum fabriqué en Grasse, France
all art production in NYC

Le privé est politique
The private is political

collection 2011/2012

Tights for free movement and strong thinking
Edition of 1000 per design

photos:Brett Casper

JAPAN SOCIETY BENEFIT
GRITTY, PRETTY, READY, STEADY
LIBRARY

About:

PURE LUCK is modeled after the House of Medici which began it’s artistic patronage under Cosimo de’ Medici in the late 14th century Italy. The dynasty continued for 3 centuries as one of the most prosperous and most respected institutions in Europe. PURE LUCK holds the same philanthropic policy as the House of Medici and advocates artistic expression as a means of innovation, unity and community. Moreover, as a means of creating historical while advancing society. PURE LUCK’s support is broad and covers an array of disciplines from traditional artistic mediums and culinary ideas, alternative energy sciences, to Earth cohesion systems and the hybridization that is art, architecture, technology and design today.

PURE LUCK's inspiration began as a nickname for a woman who is overflowing with the joy of life, love and learning. Attracting countless admirers and acts of generosity this woman was a classicist and trained in the classical Arts. She is the embodiment of 'pure luck' and sits atop our crest.

Projects will vary greatly from traditional to non-traditional applications in fine art, installation, performance, architecture, design and technology. We aim to curate visionaries and tomorrows leaders today. We distribute PURE LUCK in the form of pointed, positive, substantial projects and exhibitions that pay inspiration, innovation and prosperity forward for future generations.

Our mission is to fund artwork with exceptional historical value and present it on a scale and in a format that is bold and outstandingly conceptualized. Future projects will consist of small scale artworks with a solid message coupled with large scale longer term projects. These larger, more pointed works will combine architecture, green technology and city planning elements tied into a conceptual package that are nascent homes, buildings, cities, suburban developments and communities.

Our members take part in a cause that aims at a better quality of life for everyone. PURE LUCK curates innovation through art application at a societal level.

Should you choose to support PURE LUCK you will be at the forefront of new ideas in societal infrastructures, the generation of new artistic methods and literally seeding grassroots change at a communal level.

Support PURE LUCK today by making a charitable contribution to one of our projects. Thank you.

Email question@mypureluck.com with any questions or for more information.

PURE LUCK is a sponsored project of Fractured Atlas, a non-profit arts service organization. Contributions for the purposes of PURE LUCK must be made payable to Fractured Atlas and are tax-deductible to the extent permitted by law. Additionally, Fractured Atlas will receive grants for the purposes of PURE LUCK, provide oversight to ensure that grant funds are used in accordance with grant agreements, and provide reports as required by the grantor.